Measure and Reduce Customer Effort
Customer Effort Score (CES) tells you how easy or difficult it is for customers to interact with your brand — during onboarding, browsing, using your product, or getting support. Use Affiniv to measure, track, and improve CES to boost customer loyalty.
No credit card required · Free up to 25 responses
Trusted by 500+ teams who care about Customer Experience
Everything You Need to Measure and Improve CES
Create Branded CES Surveys in Minutes
Start with ready-to-use CES templates and customise with follow-up questions for deeper insights. Apply your brand theme, logo, and a personalised thank-you page — all without any coding.
Automate CES Survey Distribution
Send CES surveys via Email, SMS, WhatsApp, website embeds, and in-app popups. Automate triggers and reminders — fire a survey the moment a support ticket closes or an onboarding step completes.
Track CES Score and Trends in Real-Time
Auto-calculated CES score. AI-generated actionable insights. Uncover key themes and customer sentiment. Use segment-wise reports to drill down by product, region, agent, and more.
Close the Loop with 25+ Integrations
Set up instant Slack alerts for high-effort scores. Auto-create tickets in Zendesk, Freshdesk, or Salesforce. Invite your whole team to view and act on feedback. Fully automated, zero code.
Experience it yourself in 10 minutes
No credit card required · Free up to 25 responses
Why Choose Affiniv?
Simple to Set Up — No Coding Needed
Affiniv is a simple, no-code customer experience platform. You'll be live in minutes with no developer help required.
Get Great Response Rates with Automations
Multi-channel distribution with automated triggers and reminders means surveys reach customers at exactly the right moment.
Create Surveys Your Customers Love
Design professional CES surveys in minutes. Use your brand theme and logic branching to ask the most relevant questions.
AI-Powered Analytics Dashboard
Segment, filter, and uncover insights without switching tools. Identify friction points before they become churn.
Powerful, Yet Affordable
Built for businesses of all sizes. Affiniv does all the heavy lifting without the enterprise price tag.
Trusted by Leaders Who Care About Customer Experience
"With Affiniv, it was a breeze to get our key metrics like NPS, CSAT. No coding, nothing complex. The support and constant feature updates are amazing!"
Swapnil
Head of Customer Success
Indifi
"Nicely integrates with our tech stack. Superb support. Zero hassle unlike some big names. The AI summary and custom reports are lifesavers."
Chinmay
VP Sales and Operations
TalentRecruit Software
"We tried Google Forms, Typeform, and ActivCampaign. With Affiniv it's one tool and all feedback in one place."
Leo Paul
VP Engineering
Capricoast & HomeLane
"Good tool to keep track of user feedback. A number of our feature ideas came from customer feedback. Bonus is the G2 reviews automation and AI trend alerts."
Rick
Customer Experience Consultant
MailerPlex Software
Frequently Asked Questions
- Affiniv auto-calculates CES in real-time. Three methods are supported: (1) Percentage Method — (low-effort scores / total respondents) × 100; (2) Average Score Method — sum of all scores / total respondents; (3) Binary Method — % low-effort minus % high-effort. View the live score and historical trend in your dashboard.
- CES should be triggered immediately after a critical customer action to capture contextual feedback. Key moments include: support ticket closure, purchase completion, onboarding journey completion, and after using a self-serve tool.
- Yes. Affiniv integrates with Zendesk, Freshdesk, Gladly, Salesforce, HubSpot, and others — enabling automated CES triggers as soon as a support interaction closes.
- Yes — all plans include unlimited survey creation. You can run multiple CES surveys simultaneously and combine CES, CSAT, and NPS in a single platform.
- Limiting to 3–4 questions is recommended. Affiniv captures partial responses, so if a customer answers the primary CES question but skips follow-ups, their response still counts toward your CES score.
- CES measures how easy it is for customers to interact with your brand. CSAT measures how satisfied customers are with a specific interaction. NPS measures overall loyalty and likelihood to recommend.
- Affiniv offers a Free Plan with up to 25 responses per month. Paid plans start from $25/month and include a 14-day fully-featured trial. All plans include unlimited surveys, questions, and users.
How is Customer Effort Score (CES) calculated?
What is the best time to send a CES survey?
Can I trigger CES surveys from my CRM?
Can I create multiple CES surveys?
Do follow-up questions hurt response rate?
How is CES different from CSAT and NPS?
How much does Affiniv CES Software cost?
Start measuring customer effort for free today
Launch CES surveys in minutes · Identify friction instantly · Free up to 25 responses