Free Tool
NPS Calculator
Enter the number of Promoters, Passives, and Detractors from your NPS survey to instantly calculate your Net Promoter Score.
Enter your survey results
Promoters = rated 9–10 · Passives = rated 7–8 · Detractors = rated 0–6
Your NPS Score
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NPS scale
−100 0 +100
How NPS is calculated
NPS = % Promoters − % Detractors
Promoters Rated 9–10. They love you and will recommend you.
Passives Rated 7–8. Satisfied but not enthusiastic. Not counted in NPS.
Detractors Rated 0–6. Unhappy customers who may damage your brand.
What is a good NPS score?
70 to 100
Excellent
World-class. You have a highly loyal customer base.
30 to 69
Good
Strong. Most customers are happy and likely to recommend you.
0 to 29
Decent
Acceptable but room for improvement. Focus on converting passives.
−100 to −1
Critical
More detractors than promoters. Immediate action needed.
NPS FAQs
- Net Promoter Score (NPS) is a customer loyalty metric that measures how likely your customers are to recommend your product or service. It is calculated from responses to the single question: "How likely are you to recommend us to a friend or colleague?" on a scale of 0–10.
- Respondents are split into three groups: Promoters (9–10), Passives (7–8), and Detractors (0–6). NPS = % Promoters − % Detractors. It ranges from −100 (all detractors) to +100 (all promoters).
- NPS scores vary by industry. Generally: 0–29 is decent, 30–69 is good, and 70+ is excellent. A negative score means you have more detractors than promoters — a signal to act quickly.
- Most companies measure NPS quarterly or after key touchpoints (post-purchase, post-support). Measuring too frequently can fatigue respondents; measuring too rarely misses trend signals.
What is Net Promoter Score (NPS)?
How is NPS calculated?
What is a good NPS score?
How often should I measure NPS?
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