Privacy Policy

1. Scope of This Policy

Affiniv Software ("Affiniv", "we", "us", or "our") understands you care how information about you is collected and used. This policy covers our websites and services that link to it, plus our marketing and advertising practices. "Personal Information" means any information relating to an identified or identifiable natural person.

2. Affiniv Services

When you use Affiniv to process data you have collected from your own customers, you control what data is loaded into the service, how it is used, and how long it is retained. The collection, use, transfer, and retention of customer data in our services is governed by our Terms of Service, not this Privacy Policy. Affiniv acts as a data processor on your behalf in this context.

3. Information We Collect

Registration and account use

We collect information you provide when creating an account, contacting support, or using our services — including your name, email, company name, phone number, and billing details.

Website usage and cookies

We use cookies and similar tracking technologies to collect information including your IP address, browser type, operating system, pages visited, and the source that led you to our website. This information is used to improve our websites and services and to understand the effectiveness of our marketing campaigns.

Third-party buttons and content

Our websites may include buttons or content from third parties (e.g. social media widgets). When you interact with these, information from your browser may be sent to those companies. Please review their privacy policies for details.

4. How We Use Your Information

We use information we collect to:

• Provide and improve our services
• Send business notifications, payment reminders, and product updates
• Conduct market research and understand customer interests
• Send marketing emails about Affiniv news, special offers, and similar content (you may opt out at any time)
• Display personalized advertising
• Diagnose technical problems and ensure security

5. Sharing Your Information

We may share your information with:

• Service providers who help us operate our business (e.g. payment processors, hosting providers, email delivery services)
• Marketing companies who help promote our services
• Law enforcement or government authorities when required by law or to prevent fraud
• Acquiring entities in the event of a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

6. Information Security and Storage

We implement reasonable administrative, technical, and physical security controls including TLS 1.2+ encryption in transit and AES-256 encryption at rest. Data is stored on AWS infrastructure. Despite our efforts, no security controls are completely effective — we cannot guarantee the absolute security of your information. We retain personal information for as long as necessary to provide services and comply with legal obligations.

7. Cross-Border Data Transfers

Your information may be transferred to and stored in the United States or other countries where our service providers operate. By using our services, you authorize Affiniv to transfer your personal information across national borders. Where applicable law requires, we will take appropriate steps to ensure continued protection of your information.

8. European Union — GDPR Rights

EU residents have the following rights under GDPR:

• Access and portability: Request a copy of your personal information in a common format
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal information where no longer necessary
• Restriction: Restrict how we process your information in certain circumstances
• Objection: Object to processing based on legitimate interests, including direct marketing

To exercise these rights, contact us at support@affiniv.com. If you are a user of one of our customers (i.e. a survey respondent), requests must be routed through the customer organisation's administrator.

9. Cookies and Opt-Out

Required cookies are necessary for the service to function and cannot be disabled.

Functionality cookies help us analyse and improve performance. You can control these through your browser settings.

Advertising cookies help show you more relevant ads. You may opt out via the Network Advertising Initiative or Digital Advertising Alliance opt-out pages.

10. Marketing Opt-Out

You may opt out of marketing emails at any time by clicking the unsubscribe link in any email, or by contacting us at support@affiniv.com.

11. Policy Updates

We may update this Privacy Policy from time to time. For new users, changes take effect upon posting. For existing users, changes take effect 30 days after posting. We encourage you to review this policy periodically.

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Questions about this policy? Contact us at support@affiniv.com.